![]() In the top 10 ad networks on Android, there is no Apple Search Ads, while in the top 10 ad networks on iOS, there is no AdColony.Īt the same time as expected, the median CPI of hyper-casual games differs from network to network. ![]() The only exception is the pair AdColony - Apple Search Ads. Speaking of ad networks, there are no drastic differences between the top 10 ad networks by ad spend on Android and iOS. IOS – median CPI for top 10 Countries by ad spend in Q4 2022 It is impossible to say that CPI there is dramatically lower, but the lag is obvious. Topping the chart are such regions as the United States, Japan, the United Kingdom, Canada, and Germany.Īt the same time the United Kingdom and Germany are not even in the top 5 countries by median CPI. The same is true for the top countries by ad spend on iOS. For example, even if Brazil is No.2 country by ad spend on Android, its median CPI is low in comparison with counties where ad spend was lower.Īndroid – median CPI for top 10 Countries by ad spend in Q4 2022 Top countries by ad spend on Android (it means the amount of money that advertisers spent on promoting their hyper-casual titles) are the United States, Brazil, Japan, South Korean and the United Kingdom.Ī high level of ad spend in a region doesn’t mean a high median CPI. ![]() Median CPI never achieved this level before. Compared to Q3 2022, Q4 saw the median CPI of hyper-casual games increase by $0.05 on Android and by $0.17 on iOS to $0.20 and $0.42 respectively. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |